Cirkall Co. · Perth, WA · 2023–2024

Fire

A year of photography, video, social media, and print design for a Perth-based band. Concert attendance grew 88% across three shows.

Fire were a Perth-based band who worked with Cirkall in 2023–2024. The band has since disbanded for personal reasons.

88%Concert attendance growth

80 → 150Audience at third show

200+New followers

1 yearEngagement duration

Case study — Cirkall

Fire — music artist social media & brand campaign

Perth · Instagram · Photography · Print design · 1-year engagement

Band disbanded 2024

Services delivered

Photography Videography Social media management Print design Flyer design Ticket books Fold design Brand consistency

The brief

Fire were a Perth-based band who came to Cirkall wanting to grow their social media presence and build genuine community awareness around their concerts. They needed someone to handle the full creative side — not just social media, but the visual identity that went with it.

The challenge

A music artist is a different brief from a café or a restaurant. You are not just driving bookings. You are building a feeling around an artist. The content has to match the energy of the music and the experience of the show, which is harder to define and harder to get right than a straightforward conversion campaign.

The print side added another layer. The flyers, ticket books, and fold design all had to feel cohesive with the social media presence. When the Instagram and the physical materials look like they come from the same place, it does something for how people perceive the artist. Getting that alignment right across both channels simultaneously was the main creative challenge of this project.

Not every brief comes with a clear conversion metric. Knowing how to work without one is a skill in itself.

What I was responsible for vs what the client did

I handled everything visual: photography, videography, social media content, and all print design. The band provided creative direction on the feel and aesthetic they were going for. Final decisions on print materials went back and forth between us until they felt right.

The approach

Reels-led social strategy from day one

The social media strategy was reels-led from the start. Performance clips, behind-the-scenes footage, concert previews. Short-form video consistently outperformed static posts for a music audience and built the kind of engaged community that actually shows up to gigs rather than just following online.

Build visual coherence across digital and print

I designed Fire's flyers, ticket books, and fold design, ensuring the visual language across everything felt consistent and matched the energy of the live experience. The goal was that picking up a flyer and opening their Instagram felt like the same world. That coherence is what starts to build a recognisable artist identity.

Grow the community around the live experience

The measure of success for a music client isn't follower count. It is people in the room. The strategy kept that as the north star: every piece of content was designed to make someone want to be at the next show, not just watch from a phone.

Before & after

Before

First concert~80 attendees

Social mediaLimited presence

Print materialsNot cohesive

CommunityEarly stage

After (1 year)

Third concert~150 attendees

Social media200+ new followers

Print materialsCohesive with digital

CommunityEngaged, showing up

Results at a glance

attendees at first concert (pre-campaign)

110

attendees at second concert

150

attendees at third concert (88% growth)

200+

new followers over the engagement

The results came through most clearly at the concerts. The audience grew at every show. That is the metric that matters for a live music act.

Why this matters

This project demonstrates range: the ability to move between digital and print, between strategy and hands-on creative execution, and between the measurable (concert attendance, follower growth) and the harder-to-quantify (does this feel right for this artist).

It also shows that the same strategic thinking that applies to a café or a community organisation applies to a creative client, even when the success metric is different. Building a feeling around an artist requires the same diagnosis of what is actually needed, the same attention to what the audience responds to, and the same discipline about making everything feel cohesive. The tools are different. The process is not.

Photography & print samples